Remix Living
Remix Living (RL) is a Black-owned and women-owned interior design firm based in Philly. Founder, Dominique Calhoun started the company with a mission to bring luxury design to people of all budgets. After years of success via word of mouth that led to clients like former Philadelphia Eagle Malcom Jenkins, Calhoun was ready to take the next step in building the RL brand, raising awareness of her unique style, and bringing Black entrepreneurship in design to the forefront.
strategy
RL had little to no earned media and wanted to gain more visibility locally while solidifying Calhoun as an expert in interior design and entrepreneurship.
Our first 3 months together, we developed a strategy that would lead to more local awareness via local media opportunities and while also doing occasional outreach to national media publications where we knew the impact would profound.
This initial strategy led to top tier hits both locally and nationally putting Remix Living into the spotlight and in front of new audiences.
We were able to immediately start securing placements for Remix Living. Dominique Calhoun was featured on local TV and radio stations where she shared her story and expertise. She also had several profiles done on her story and her work, and was the featured interior design expert in two top national magazines.
Remix Living’s appearance on Philadelphia’s top news station 6ABC, was aired to the station’s 7 million-person network, while Dominique’s feature in USA Today’s Home + Design edition was distributed to over 132,000 dedicated subscribers. Just these two media wins added up to more than $500,000 in estimated ad value.