3 Benefits of PR

3 isn’t enough to cover it all, but we’re highlighting a few important ones

3 Ways a PR Pro Can Bolster Your Brand

As a business owner or thought leader, you understand the importance of branding. You also likely understand how difficult it is to cut through the noise and get your brand’s message seen and heard. While marketing and social media have their place, there’s an entirely different market to tap into that has the potential to elevate your brand above the rest: strategic media placements in niche and notable publications.

Getting your brand featured in different media outlets like digital magazines, podcasts, radio, Youtube channels, and TV goes a long way in receiving recognition, however, it’s important to do your homework before reaching out to reporters and journalists. This means that you’ve both set the groundwork of what makes you YOU and that you have a specific goal in mind for what you want to accomplish with media success.

That's where a publicist, or PR pro, comes into play. A good PR will assist you in crafting your story, so you can increase your credibility and position yourself as a leader in your industry. 

Here are three ways having a PR pro on your side is a valuable asset:

Crafting Your Story, Niche, and Message

One of the most valuable things a PR pro can do for you is help you develop your brand's story, niche, and message. By understanding your business and target audience, a publicist will help you create a message that resonates with your customers and differentiates you from your competitors. They will discover the things that are unique to you, craft that into a relatable and newsworthy story, and identify the reporters who will be excited to learn more about you and your expertise.

Increasing Your Brand Credibility

Organic media is a powerful way to boost your brand’s credibility, but it’s not easy to achieve. To do this, a publicist will take your story, create a newsworthy pitch, and reach out to their network of media contacts to get your brand seen. By getting you and your company featured in reputable media outlets, audiences are more likely to view you and your brand as legitimate–something that organic media has over paid media (marketing). The more you show up in the news and other publications, the more people will talk about your brand and expertise, leading to increased brand awareness.

Positioning You as a Leader in Your Industry

Finally, the right publicist is an expert in positioning you and your company as leaders in your industry. By leveraging their knowledge and connections, they can help you secure speaking opportunities, awards, and other accolades that showcase your expertise and authority. Additionally, they will have their finger on the pulse of the news. This means they’ll be able to find last-minute opportunities for you to share your expertise on trending topics within your niche. This type of visibility is unmatched when you’re trying to stand out from your competitors and attract new customers.

A PR pro can be an invaluable asset to your business. If you’re feeling stretched thin trying to handle everything from branding to marketing, to sales and management, it may be time to consider bringing on a set of professional eyes to help you out. Do your research and find someone who you trust and who is excited about your mission. When you connect with the right person, there’s no limit to what you can achieve.